Cristina NarvÃ¡ez G.
Intellectual property rights have the greatest potential to generate added value to companies. Its versatility and scope of protection make them a strategic tool for entrepreneurs to venture into new markets and explore business opportunities.
This training will provide a brief explanation of the importance of a comprehensive business approach to the intellectual property management policy, as well as the main strategies to align the intellectual property rights to the economic interests to gain and maintain a competitive advantage in the market. Also, the session will further review the strategic use intellectual property to attract investors and build collaborative partnerships to foster technology transfer and innovation commercialization.